Sparkr envisions a world in which Everyone’s a Mentor. Sparkr seeks spark a new approach for mentoring and learning that is accessible to everyone, everywhere. Share Life Experiences. Create Collective Wisdom.
- Project Type
- 4 weeks
- Director of Experience
- Digital Marketing
- Branding + Identity
- Sparkr is the result of a relaunch of an organization called OpenDialogues. In an attempt to rebrand, I created a new logo and voice for the organization.
Ideation and mindmapping
Rebranding Sparkr started with mind mapping emotional and empathetic connections to the brand. We identified three tenets that support Sparkr’s ethos:
We engage people everywhere to learn and grow from shared experiences and organic interactions.
We make life learning more accessible to build a culture that values personal growth and interpersonal connections.
By learning about each others’ lives, we grow and connect. This is how we make our impact.
We created five pillars that signify our brand strategy.
Allow individuals with like minded interests to find commonalities within their communities.
Encourage spontaneity to catalyze growth and conversation.
Culture + Progress
Champion career and thought diversity to build and sustain interconnectedness.
Foster interpersonal growth through reflection and connection.
Cultivate holistic peer-to-peer and peer-to-mentor relationships.
We took it a step further and propagated each pillar to develop a clearer brand strategy. We used word association to build a vocabulary map to help direct and inform word tonality and voice. Also, the map helps instill and illustrate themes in our campaigns.
We created various forms of digital collateral to introduce our speakers and provide event information. This was distributed across our social networks and was effective in creating a lot of interest.